The objective was to create a playful yet professional brand identity that reflects Honey Bubbles Soap's focus on using only organic materials. The client sought a fresh, engaging brand that would resonate with their audience.

Deliverables:

• Designed a bold, minimalistic logo featuring a cute bee with thick outlines and warm honey-yellow tones.

• Developed unique line illustrations to enhance the playful yet natural feel of the brand.

• Applied the new brand identity to tote bags and various marketing materials, ensuring consistency across all touchpoints.

Outcome:

The new brand identity increased brand recognition and customer interest, successfully capturing the essence of Honey Bubbles Soap.