The objective was to create a vibrant and fun design that appeals to customers and enhances brand recognition for Fruitsiva, a snack bar company specializing in coffee and fruit juices, sought a playful and engaging brand identity.

Deliverables:

• Designed a playful logo featuring an image of fruit with two large leaves

• Developed a color scheme that is playful and fresh

• Created designs for t-shirts, stationery, cups, paper bags, and totes

Outcome:

The new brand identity successfully attracted customers and boosted Fruitsiva's market presence.