The objective was to develop a cohesive brand identity that emphasizes the studio's values and attracts new clients for YogaFlava, an upscale yoga studio focused on team, health, and organic living, sought a brand refresh.

Deliverables:

• Created a new icon and name that embody the sense of community

• Designed a minimalistic, easy-to-grasp logo with natural, fresh, and modern colors

• Developed letterhead, business cards, clothing tags, water bottles, sports bags, and signage

Outcome:

The refreshed brand design significantly increased client engagement and revenue for YogaFlava.